Archive for May, 2012

This one day immersion course in sales and marketing is hosted by Elizabeth “E” Slater, marketing expert and owner of In Short Direct Marketing and partner in the Wine Industry Network.

Anyone who frequents the home improvement store or watches TV home make-over shows understands the do-it-yourself (DIY) concept quite well. We’ve taken this concept one step further by empowering you with the DIY tools, skills, and know-how to improve your winery’s tasting room, programs, and staff.

You don’t always have the budget to rely on outside services to change your merchandising, increase sales staff training, or revamp your wine club. Take action and start the ball rolling yourself. In this workshop, you’ll receive a handy DIY Instruction Manual filled with tips and suggestions along with expert commentary and materials by qualified guest speakers. You’ll leave armed and ready with the right tools to get the job done and the satisfaction that you’ve done it yourself! For more information on the show schedule and speakers Click Here.

This single day event will be hosted in the heart of the Napa Valley.  The exclusive supplier showcase will be sized to feature a limited number of high level exhibitors whose products and services relate directly to the target audience attending this seminar.  Anyone wishing to attend the showcase must enroll for the seminar.


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